In a previous article, we talked about some of the things that you need to know about Internet marketing when you are first getting started.
In this article we are going to talk about what Internet marketing is like for beginners.
Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult.
In fact it can even be tough for those who have experience in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help you as a business owner to launch your own Internet marketing business.
We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.
One of the most basic steps for starting an Internet marketing business is to create a website. If you don’t have a website or have a poorly designed website you should consider creating or re-designing one to adequately market your products and or services.
If you don’t have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. I would suggest heading over to WordPress (www.wordpress.org). There you have access to a fantastic array of tools to build your own site easily.
Large companies such as Ebay, CNN, Forbes, Sony, New York Times and many others use WordPress for their sites!
However, hiring a web designer is worthwhile because they can work to create a website which is attractive, functional and suitable to your products and series.
They can also help you include more advanced features on your website.
Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations.
Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.
Sending out e-newsletters, often referred to as ezines can also be a part of an effective Internet marketing strategy. These are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients.
The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter isn’t viewed as spam.
Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam.
One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list.
Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.
Finally, optimizing your website for search engines is a critical aspect of an Internet marketing business. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines.
Therefore if your website isn’t high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.
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