Infopreneurs tend to bang out a product and expect millions to flood into their back accounts overnight but this just doesn’t happen in the real world.
Writers rarely have success first time round.
Just ask the likes of J.K Rowling who took years to sell people on the idea of Harry Potter, a series of books and films that’s now grossed billions – you’d of thought that would be an easy sell.
Or ask the numerous Hollywood screenwriters who wrote tons of great movies but only managed to sell one after struggling for 10 years.
Thankfully, you don’t have to write anything of this calibre so your job is infinitely easier but you still need to master the fundamentals and right now, you’re probably not even doing that.
Here’s why every time you login to your Clickbank account you’re seeing plenty of zeros (but not in a good way…).
– Your Product Just Isn’t Good Enough
In many cases, the product won’t actually be the problem but equally, in many cases it will be the problem.
As an infopreneur, you’re paid to bring value to the marketplace and you’re paid to help people out so if you’re not currently doing this, that’s why you’re not being paid.
It’s pretty simple really.
Bring lots of value to the marketplace = lots of money.
Average value to the marketplace = average money.
Zero value to the marketplace = zero money.
Build a product FOR YOUR CUSTOMERS.
Not just one that you build for you to fund your life.
Look after them, they’ll look after you.
– Your Sales Pitch Is Terrible
If you’re selling a product you really have to sell the product if you know what I mean.
Make it explicitly known why anyone taking the time to read your sales letter/pitch needs your product to increase their quality of life.
Use emotionally powerful headlines and constantly hammer home the benefits of your product so that your prospect starts to believe that you’re the answer to their problem.
Know why your product is useful and present it that way.
You will make sales.
– Your Traffic Is Useless
Every infopreneur needs a constant stream of traffic to continuously make sales and whether you’re pulling the traffic in yourself or relying on your JV partners to do so, it needs to be quality.
It’s no good having heaps of untargeted visitors hit your website as they’re never going to buy in a million years.
It’s also no good having targeted turn up if they haven’t been effectively pre-sold on your product.
You need laser-targeted traffic that will be more than interested in what you have to say.
If you don’t have this right now, you better go out there and find it.
Truth be told, there are a million and one things you can do to put yourself further away from infopreneur success and only one thing you can do to put yourself significantly closer and that’s learn the business.
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