For any product to have even the slightest chance of success, the topic must be of interest.
But it needs to be more than just of interest. It also needs to have a following, and a big enough following to make it worthwhile spending time, effort and money. But we’re getting ahead of ourselves.
Firstly, what is a hot topic or niche?
“A specialized market. A market in which a limited, and clearly defined range of products is sold to a specific group of people.”
What you want to do is uncover some past work that will appeal to a certain market.
These certain markets are called “niche” markets. But some niches are so broad you need to dig deeper. Sometimes a lot deeper. Take for example “golf.” This is a niche. But it is a very broad niche.
A “sub-niche” of golf might be “golf clubs,” or “golf carts,” or “golf vacations,” or “mini golf” and so on. But even those can be broken down further. Take for example “golf vacations.” A sub-niche of this sub-niche could be “discount golf vacation,” or “Florida golf vacations,” or “learn to golf vacation.”
Get the idea?
The more specific you get, the more targeted will be your audience.
However, there is a caveat.
Finding these sub-niches and even sub-sub-niches is all very well, but there needs to be enough people looking. It’s alright finding one of these tiny niches but you must have enough people interested in that niche for it to be viable as a product.
Let’s take the golf example.
A useful free tool to use here is:
Just type in the keyword “golf” and hit the submit button. “Hit Me” in this case. The search reveals that 5089 people searched on the keyword “golf” for the particular day that this search was performed (your results will vary).
That’s a total of 152,670 per month (5089 x 30, at time of writing).
But if you scroll down to the bottom of the search results you’ll see that a total of 47,971 people searched on golf related topics. That’s a massive 1,439,130 per month. That’s a huge market which also suggests it’s a VERY competitive market – which is why in such broad niches it’s better to go for sub-niches.
Staying with the golf niche a little longer, “golf clubs” had 2,109 searches (63,210 per month) and “mini golf” had 1092 searches (32,760 per month). Either of these sub-niches would be a better market to go for rather than the expensive, broad niche “golf.”
How broad is “broad?”
Generally, and there are exceptions, I would go for a topic that has 100,000 total searches per month or less and around 30,000 per month as a minimum.
As I say, there are exceptions. Sometimes a niche with only 15,000 searches a month will turn out to be good. But if you are a beginner, make your criteria – less than 100,000 and more than 30,000. Niches with a large search (such as golf) have proved to be good. Although in just about every case, the larger the search, the more expensive it is to play. However, there are two schools of thought on this. And it would be remiss of me not to argue the other case.
….competition is not a bad thing. In fact, it’s a good thing. Without competition there would be no proven marketplace. But in a broad niche there is a lot of competition. You do not want to be a pioneer in any market place. Pioneers in the Wild West were the ones who got the arrows in their back. You need to play in a market where others have gone before you and proved (by selling) that a market exists.
Now, some would say: “why not go for a broad niche, such as golf?”
Well, you can, the market is definitely there but…
…you’ll be up against the big league players. And in the big league it’s expensive to play.
The whole tone of this article is to concentrate on smaller markets. Markets that are affordable.
But let’s get another thing out of the way.
The whole theme of this article is about sourcing products from the Public Domain. Products that you can bring to market as your own. They may well have been best-sellers in their day and simply forgotten with the passage of time.
If you can un-earth these you’re on to a winner. And this course will show you how. And then show you what to do with them.
This section though is about deciding what to search for. Basically you will be looking for:
1. An information product to sell.
2. A niche where a market already exists.
3. A product that solves your prospect’s problem or satisfies his desires.
Taking each of these separately:
You need an Information Product to Sell
This should be self-explanatory but just to be sure – you are going to be searching for non-fiction work. Fiction can be found anywhere and people aren’t prepared to pay a premium for it. But, finding some hard-to-find product on your niche will be like gold dust.
You need a niche where a market already exists (video).
The key concept here is “research.” We’ve already looked at one example. We’ll be looking at several more later. And, showing you other tools to dig deep.
You need a product that solves your prospect’s problem or satisfies his desires. This needs a little more clarification.
People want information. They go online primarily in search of information. If they spent enough time searching they would probably find what they want. The point is, people haven’t got the time to search and people are lazy. This is where you come in – you make the time to find information that solves peoples wants.
Note: the key word there? Wants!
People will buy what they want, not what they need, or what you think they want. What you think is irrelevant. It’s what your prospect thinks that counts.
And this is a crucial point.
It is far, far easier to sell to peoples’ wants that it is to their needs. To look at it another way – it’s easier to sell a solution to a problem than it is to sell a prevention to the problem. This can be illustrated with a simple example.
Say a woman suffers from bad headaches, maybe it’s migraine. When she gets such an attack she will do anything to make it go away
But if you tried to sell some magic pill to women to prevent them getting headaches in the first place – it would prove difficult. The explanation is that people want immediate satisfaction. They want a solution to a problem. And they want it now!
They want the “cure.”
If the problem isn’t there, they don’t really want to know. But when it’s present they want the cure. And if the pain is bad enough, they will pay for that solution.
Another example is life insurance. People need it, but they don’t really want it. That’s why life insurance is one of the hardest things to sell. Ask any insurance salesman!
To conclude this post, you need to do a little “brainstorming” to get ideas for a niche.
To give you some idea, here are some hot markets:
• Making money
• Health (herbal remedies, natural cures etc.)
• Exercise and fitness
• Human Psychology
• Weight Loss
And of course, we already looked at golf. There are many, many others.
Here’s one good place where you can get good ideas from – yourself.
1. What is your work experience?
2. What are your interests/hobbies? If you are deadly passionate about a certain topic you can bet others are too. And your passion for the topic will shine through in all your marketing.
3. What do you aspire to? What are your goals? What are your ambitions?
Remember, what you are looking for is:
• A hungry market
• People that are passionate
• People that have money to spend (i.e. have a credit card)
• A large enough market
Go to: https://app.wordtracker.com/ and search for your main keyword phrases.
Another great tool is: www.micronichefinder.com/ This is a paid service but is not overly expensive and well worth it. And James gives away free videos to how you step-by-step how to use it.
Next, look at www.Google.com
How many searches are there for your keyword? If Google reveals around 500,000 or more, you can take it that is a good market. Are people advertising (ads. down the right hand side)? If so, that is a good indication. If people weren’t buying products in that niche nobody would be advertising. Would they?
The conclusion is that as long as there are enough searches and as long as there are people advertising (the sponsored links) then you can safely assume that this is a good enough niche to get into.
But like all indicators, do not use it in isolation. Use it together with the keyword tools I mentioned above and others.
Another tool to take a look is the http://www.clickbank.com/marketplace
Clickbank is a biz online source for people who want to sell their downloadable products. It is a digital alternative to a Shopping Cart.
Clickbank lists 1000’s of downloadable products in dozens of niches.
A look in the Clickbank marketplace will give you a good idea of what’s available and what’s selling.
In the above example I searched on “all categories” for the main category and “All Sub-Categories” for the Subcat. You can, of course, do a much finer search.
Clickbank will be covered in a later lesson.
And here are two resources where you can get further ideas.
Use these two sites for ideas only and then find your own Public Domain material.