5 Steps To A Big-Profit, S.M.A.L.L.™ Report Business

By Jimmy D. Brown, Author of Small Reports Fortune™


I must warn you up front – if you continue reading this report, then you may not get much sleep tonight.

I know, I know, everyone seems to have some kind of “ earth-shattering” revelation to share that’s gonna “ change things forever”.

Earth-shattering revelations aren’t what they used to be, huh? To be truthful, most so-called “helpful” information should come with an advisory warning label affixed to let you know you’re about to get 3 pages of fluff (fluff being useless, rehashed information) and about 10 pages of sales copy.

Know what I mean?

So, what makes this report different? What makes my claim credible?

In a word – PROOF.

You may or may not know me, but I’ve been giving away free content online for a LONG time.

(Since 1999) I’ve given away more useful content than most so-called “ marketers” have been peddling in their paid products.

Ask around. Search Google.com. Or, just read this report and find out for yourself. . Yes, I will ask you to consider purchasing my Small Reports Fortune™ course at the close of this report.

Yes, I will GIVE you some solid nuggets of information that you can use without forcing you to buy anything.

If you find that offensive, then there’s a little [X] in the upper right hand corner of your screen that you can click on to close this document. But, if you want to learn something that really is going to be beneficial to helping you make money online with tiny 7-15 page small reports, let’s get started¡¦

The Concept Of S.M.A.L.L. Reports

Before I share the 5 steps in this incredibly profitable business model, let me first explain the concept.

Here’s the idea.

Write a small report (approximately 7-15 pages) to sell online and, over time, grow that singular small report into a huge information empire consisting of reports, full-length products, membership sites, high-ticket premium products, e-coaching and more.

Everything hinges around being able to write small, 7-15 page reports.

Throughout EVERY stage of this business, you will NEVER be required to write anything more than 7-15 pages.

Stop now and re-read that. That statement is going to keep you up half the night as you consider how realistic and reasonable it is for you to accomplish in light of everything I’m going to share with you from this point on.

As you grow your business into full-length products, you’ll never write anything more than 7-15 pages!

As you grow your business into a membership site, you’ll never write anything more than 7-15 pages!

As you grow your business into high-ticket products, you’ll never write anything more than 7-15 pages!

As you grow your business into premium-priced e-coaching, you’ll never write anything more than 7-15 pages!

It starts with a 7-15 page small report and—despite the numerous streams of higher-priced income you’ll develop in this model—you’ll never have to write anything more than 7-15 pages. Remarkable, huh? Now, it is with that foundation that I want to quickly share my system with you – “5 Steps To A Big-Profit, S.M.A.L.L.™ Report Business” …

I use the acronym “S.M.A.L.L.” to illustrate the five steps. Each letter of the word SMALL (S – M – A – L – L) represents one of the five steps…

S – SELECT a market.

M – MEASURE interest.

A – AUTHOR a report.

L – LOOK to repeat.

L – LEVERAGE your assets.

We’re going to briefly look at each of these steps so you can get a good overview of how to build a successful “small report” business.

I’m ready if you are.

5 Steps To A Big-Profit, S.M.A.L.L.™ Report Business

Let’s begin with the “S” of the S.M.A.L.L.™ Report Business Model, which is…

Step 1 – SELECT A Market.

The first step in this process is to “ select a market”. That is, you’ll want to identify a group of people that you want to sell to – a “ target audience”. A “market” is simply a body of existing or potential buyers for specific goods or services.

Just a few of the more popular markets include –

Weight loss

Home business



Personal Growth • Wedding and Marriage

Computers and Technology



The list could go on and on, but I think you get an idea.

You want to choose a “market” that you’ll centre your small reports business on.

If you’ve been following events over the past couple of years, then you know that “ niche” marketing has been the big craze. People have been (and still are) scrambling all over to find these tiny, untapped niches (Ex. Teaching a parrot to talk) to create businesses around.

I’ve got two words for this kind of business model – Big mistake!

Let me caution you that while that is an approach that certainly works, there is another strategy to use that I have found to produce even greater results.

Here it is:

Instead of identifying niches, identify target markets.

Let me say that again: instead of identifying niches, identify markets.

Here’s the common practice…

1. Identify a red-hot niche with hungry customers.

2. Create a product that’s highly sought after by those customers.

3. Set-up a web site to sell the product.

4. Rush off to buy pay per click listings and Google Adwords® to promote the site.

5. Find another red-hot niche and repeat the process.

Now, that’s a good plan. There’s no doubt that it’s a profitable system.

But, it’s not a great plan.

Really, that system is set up for leaving money on the table, for just throwing away money that you could be depositing into your bank account. So, what is a great plan?

Selecting a market so you can generate multiple sales per customer. It’s very similar to the way most people approach niche marketing, with a critical extra “profit-boosting” step…

1. Identify a market with hungry customers.

2. Create a product that’s highly sought after by those customers.

3. Set-up a web site to sell the product.

4. Rush off to buy pay per click listings and Google Adwords® to promote the site.

5. Create additional related products to sell to your existing customer and lead lists.

6. Find another market and repeat the process.

Do you see what I added there? There’s an extra step there that is so critical to your bottom line, and that is “Create additional related products to sell to your existing customer and lead lists.”

1. You’ve already got customers who have bought a product from you, so instead of moving on to other “niches” where you have to go out and find additional customers, why not offer your customers additional, related products before you move on?

2. You’ve already begun building a lead list, why not offer them additional, related products before you start looking for other “niches”?

If a customer bought a product from you, then they’ve told you –

This is a hot button with me. This is something I’m interested enough in to spend money. This is something that is important to me at this point in time.”

So, you simply feed them other offers that are highly related to the one that they’ve already identified as being important to them. Instead of looking for tiny “niches”, you look for larger markets and feed them multiple, highly related offers.

The idea here is to find customers who make repeated purchases from you.

And when you take into consideration what we’ll be talking about momentarily—creating 7-15 page reports as these various “offers”—it really is an easy thing to accomplish.

But, we’ll get to that.


NOTE: In the Small Reports Fortune™ course, the first thing I do is teach you how to choose the right market by sharing 3 simple rules for finding markets full of eager-beaver, hungry buyers; plus I list 20 highly-profitable markets that are proven to generate revenue in the information business.


First step, “select a market”. Then we have the “M” of the S.M.A.L.L.™ Report

Business Model…

Step 2 – MEASURE Interest.

After you’ve determined what “ market” you want to target, it’s simply a matter of finding out what to offer them.

If you want to put things into a practical setting, it’s time to get some ideas for what topic you’ll be writing about in your first 7-15 page small report.

You’ll want to “measure interest” among your market. Take their temperature. Identify the current hottest topic of interest.

Basically, I have three “diagnostic” questions that I use in measuring interest in any particular market that you can put to the test yourself for your market…

1. “What do they want?”

It all begins and ends with the persons that make up your “market”. What do THEY want? Based on your own history in the market, researching the market or inquiring among existing individuals in the market, it should be easy to determine the wants and needs of the group as a whole. (More on this in a minute).

2. “What is available?”

Next up, you want to determine “what is available”. In other words, are there existing resources in place that are being sold to this market that you’ll be directly competing against? What do they offer? What’s good about their offer and what’s not so good? 3. “What can I offer that’s different?”

And, thirdly, “what can I offer that’s different?” Is there something missing from existing resources? Something that could be explained better? Are more ideas and examples needed? Is there new information available? Can you package, present or position content in a more user-friendly way? Are their tiny segments that could be broadened?

By focusing on these three diagnostic questions, you’ll be able to measure the interest of your market and determine an “in-demand” topic to write about in your first 7-15 page small report.

Now, before we move on, I do just want to give you a quick way to find ideas to write about. You’ll still need to use these three diagnostic questions, but this will give you something towards which you can direct the questions.

One of my favourite places to brainstorm ideas is Amazon.com®.

Amazon.com® is the web’s largest bookstore.

It’s also a community centre for new product ideas.

I use it as one of my brainstorming resources. Again and again I visit this site to come up with topics to write about. What makes Amazon.com® so useful as a research tool for getting new ideas is their searchable database of books. There are thousands of great ideas lurking in there if you just know how to use it.

And that’s what I’m here for. .

I’m going to show you how to find hot product ideas with Amazon.com® anytime you want.

It’s really a matter of three simple steps …

STEP 01: Decide Upon A Broad Category. When brainstorming ideas, you must begin with a broad category to work with. Some examples might be: weight loss, marketing, dating, travel, and baseball.

Basically, whatever “market” you’ve chosen.

As an example for this article, I’m going to choose GOLF.

STEP 02: Search Amazon’s® Database. After picking your broad topic to research, it’s time to visit Amazon.com.

Specifically, you’re going to SEARCH their database of books they are selling. Upon arriving at their site, locate their SEARCH form. At the time of this writing, it was in the upper left hand corner of their main page. Pull the menu down and select BOOKS from the options.

In the space provided, type in whatever broad category you chose. I’d type in “Golf”. (You don’t need quotation marks)

If you did indeed start with a broad category, then hundreds (or even thousands) of book listings should appear as a result of the search.

STEP 03: Brainstorm Ideas From The Listings. Let the brainstorming session begin!

Now it’s time to look at the books that are listed and write down as many possible ideas as you can find.

Look for the different TYPES of books written about the subject, identifying different THEMES, STYLES and SUBCATEGORIES. Let’s look at an example …

When I searched for “Golf”, I was able to immediately spot dozens of great ideas.

Here are a handful …

1. Becoming a Better Golfer.

There are many golf books available in this area, covering everything from “A-Z of Golf Shots” to specific topics such as “Improving Your Short Game”. There were lots of different themes from “learning to break 100” to “shaving 10 shots off your score” to “7 shots that will change your golf game forever”.

2. Guides to Golf Courses.

Again, we have many different ideas here. Specific golf guides like “Florida golfing”, “golfing in Tennessee” and “golfing the Robert Trent Jones trail” appear, as well as books on “the best golf courses in America”, “best kept secrets: great golf courses you’ve probably never played”, and “golf vacation guides”.

3. Profiting from Golf.

More ideas pour in with “opening a golf repair business”, “becoming a golf retailer”, “learning how to caddy” and “buying & selling used golf clubs”. What about “running an online golf auction”, “organizing a golf tournament for profit” or even “writing information products about golf”!

4. Golf and Business.

There are millions of dollars in business deals negotiated on the golf course every single year. And there are books available to teach folks how to get it done. “How to negotiate business deals during golf outings”, “Legal golf tax deductions for businesspeople”, and “business seminars and golf: how to mix training and fun for maximum profit” are just a few more ideas worth exploring.

5. Golf Products.

My, my, my there are so many ideas floating around in here! Everything ranging from reviews of the latest golf equipment to ratings of golf courses to discounts on golf packages. Resource guides to finding the best deals on golfing products, how to negotiate discounts, and how to find the best products for your specific golf game also come to mind as product ideas. One Broad Category (Golf)

Amazon.com Searchable Database of Books = 28 Potential Product Ideas

See how easy that was? I found TWENTY-EIGHT potential small report ideas (and there were MANY MORE that I didn’t mention in this report) from a simple brainstorming exercise using ONE “idea hangout”.

Not bad, eh?


NOTE: In the Small Reports Fortune™ course I give you an ENDLESS SUPPLY of ideas for every small report you’ll ever write including: 7 idea “hangouts” where you can find dozens of ideas, 27 different categorical ideas for your next small report and 158 different title topics you can modify for your own use in generating ideas! I even cover different “kinds” of small reports to create like “how-to”, “faq”, “first year” and so forth.


So, you measure interest and then on to step 3, the “A” of the S.M.A.L.L.™ Report Business Model…

Step 3 – AUTHOR A Report.

After you’ve selected your market and measured interest you should have a topic for your first small report.

So, now it’s time to “ author” your report. It’s time to write that first one.

Now, what I want to engrain in your head concerning this small report is simply this … It only needs to be 7-15 pages long.

Now, for obvious reasons (I.E. I want you to buy my Small Reports Fortune™ course.), I can’t give you my proprietary system for writing these small reports.

That’s reserved for my paying customers only.

I couldn’t, in good conscience, give you privileged information that others have paid me to receive.

But, I do want to give you a simple strategy that will dramatically help you write easier, faster and better as you create these small reports.

It is simply this – Compile and refer to a “Starter Swipe File”

One of the things that you’ll find invaluable to you as an information writer is what I have labelled as a “starter swipe file”.

DEFINED: “Starter Swipe File”

A “starter swipe file” is a collection of ideas to write about written in a single sentence formatted template.

Example: One of the biggest reasons people fail in ___ is ___. I could use this starter sentence to create paragraphs of content about virtually any topic in the world –

One of the biggest reasons people fail in marketing is…

One of the biggest reasons people fail in dieting is…

One of the biggest reasons people fail in reaching goals is…

One of the biggest reasons people fail in home schooling is…

One of the biggest reasons people fail in relationships is… These starter sentences allow me to quickly find something to write about anytime I want to build content into a document –

1) At the beginning as I outline it,

2) During the writing process as I struggle for ideas, or

3) At the conclusion of the document when I find portions of the document need more information.

Do you see how this works?

I encourage you to compile a set of these “starter sentences” – templates – that you can plug in anywhere you want to kick-start your writing.

I use these all the time and it makes my writing so much faster, easier and, ultimately, better!

The writing part of this business is obviously the most important piece of the puzzle. If you don’t write your small reports, then you don’t sell them. And that brings the profit to a grinding halt.

That’s why I have done something in Small Reports Fortune™ that I simply don’t see available in other courses (and certainly is lacking in comparison to the details I provide) and that is this – I explain – in great detail – HOW to write information products.

It’s a gap in almost every course I’ve ever seen … they leave the writing part of information product creation for you to figure out on your own.

Not in this course!

If you are NOT a “writer”, then the instruction in this course is going to be an invaluable resource in helping you quickly crank out these small reports. You will literally refer to it again and again and again!

If you ARE a “writer”, then the instruction in this course will make the process of writing these small reports easier, faster and better than anything you’ve done so far. If I’m wrong, I’ll give you a refund.

I’ve gone to great lengths to share my own proprietary system of “How To Write P.A.G.E.S.™ Of High-Demand Content”. There’s an entire chapter and audio session on the topic.

PLUS, I’ve included a never-before-seen report entitled, “How To I.M.P.R.O.V.E. Your Information Writing”! In this 24-page report, you’ll be given 7 incredible techniques for writing faster, easier and better! Included in this invaluable reference (this is literally worth more than the cost of the course by itself!) are 9 kinds of “content enhancers”, 50 different idea catalyst templates, dozens of writer prompts and invaluable writing techniques to help you improve both the quantity and quality of your finished product. Sorry, I’m getting ahead of myself.

I’m just so excited to teach you about this concept of creating small reports that I want to tell you everything I’ve put together in one breath of air. I’m hyperventilating here. .

Anyway, back to the five steps…

Up next we have the first “L” of the S.M.A.L.L.™ Report Business Model, which is…

Step 4 – LOOK To Repeat.

Remember when I told you earlier about choosing a “market” so you could make multiple, related offers? That’s what this step is all about.

Let’s face it, selling one small report for $15-$20 isn’t going to make a lot of money. After all, you’d have to sell 1,000 copies just to make $20,000.

But …

What if you created a second 7-15 page report and sold it to your existing customers and leads?

What if you created a third 7-15 page report and sold it to your existing customers and leads?

What if you created a fourth 7-15 page report and sold it to your existing customers and leads?

What if you created a fifth 7-15 page report and sold it to your existing customers and leads?

If you sold 1,000 of each (same customers!) you’d suddenly have made $100,000 instead of $20,000!

Note: I can write a 10-page report in two hours or less. I can create a mini-sales letter for it in another hour. Setting up a site takes half an hour max. In just three and a half hours I can have a completely new manual to sell for $20.00 – it’s not uncommon for me to sell hundreds of these.

But, that’s not the end of it. I can invest a few more hours, recycle the content and convert this small report into a premium priced product that rakes in $100.00 or more.

In the typical time (8 hours) someone else spends a day on the job that they get paid once to work, I can create a stream of income that pays off handsomely for months and even years to come.

We were on the way to a skiing retreat recently and I finished up a 19-page small report on “ how to beat any tennis player at your skill level “ on the drive there.

Another income stream.

My in-laws live about 45 minutes away and on a couple of drives to and from their home to visit, I wrote a small report on “ how to lose weight by making tiny, healthy changes”. More income streams.

These small reports are so easy to write that you’ll find even in your sparest of time you can crank them out.

That’s what I love about them – it doesn’t take much time at all to write a dozen or so pages of information with the system I share.

In the typical time you’d spend a day at your regular “job”, you could create a small report using the system I share in Small Reports Fortune… A 5-day work-week could yield a staggering five separate small reports if you wanted to devote yourself to it. But, to the point, it’s all about “looking to repeat”. That is, creating multiple, related 7-15 page reports to sell to your market.

Let me give you an example:

Marketing Exhibit™: “Weight Loss”

Weight loss is a billion dollar industry. There are literally millions of potential customers out there who are looking to lose weight and get in shape.

So, let’s say that anyone looking to “lose weight and get in shape” is your market that you want to receive your offers.

Let’s say you create a small report entitled, “How to Lose 10 Pounds in 10 Days”. That’s a good start because we’ve got a lot of potential customers out there.

You set-up your site and go to work marketing. And you get a lot of customers and sales.

Now, instead of moving on to some tiny niche like “Teaching Your Bassett Hound to Play the Banjo”, you create some related small reports for the customers and subscribers you’ve already started collecting.

So, what is your market interested in? They are interested in losing weight and getting in shape.

So, we could create these 7-15 page small reports…

How to Tone Up Your Tummy

One-Minute Exercise Routines

7 Ways to Boost Your Metabolism

Low-Calorie Meal book

Walking Your Way to Better Health

Yoga for Beginners

I mean, we could go on and on here with ideas. These small reports are all decidedly different from each other, but they are all related to your market’s interest – that of losing weight and getting in shape.

Anyone who buys your “How to lose 10 pounds in 10 days” small report would likely be interested in one or more of these additional products, because they are highly related. Some of your customers will buy them all.

Your customers ultimately make multiple purchases from you. Note: And if you question whether or not this strategy works, look at your own computer.

Chances are, if you’ve been involved in doing business online for any amount of time at all, you’ve bought products related to…

Affiliate marketing

Driving traffic to your site

Building email lists

Creating your own products

Using pay-per-click search engines

And so forth.

These are all specialty products that are related to a larger target audience, that of those interesting in doing business online.

Now do you see how this works?

It’s a sure-fire system for getting multiple purchases per customer. So, that’s the first “L”. What about the second “L” of these 5 steps…

Step 5 – LEVERAGE Your Assets.

Now, here’s where it gets interesting. I mean, really interesting. This is where you go from making a decent amount of money selling small reports to making a LOT of money selling small reports.

After writing a few of these small reports (you can easily write several in a month’s time) it’s time to begin doing three important things that will quickly escalate your profit…

Re-Packaging. This would include taking several of your related small reports and bundling them together into a $97.00+ offer.

Re-Publishing. This would include enhancing and then converting the information into different formats. (I.E. “Physical products”)

Re-Profiting. This would include adding more content and developing high-ticket (e-coaching) and continuity (membership site) offers.

With a few strategic steps you can –without writing anything more than 7-15 pages of content at a time – create offers that sell for $997 and beyond! It’s all about leveraging your assets.

Let me give you a couple of quick examples that I mention on my web site to show you the enormous potential here…


$22,000+ in Monthly Residual Income

I have a membership site at ListAndTraffic.com where I publish a once-per-month “audio newsletter”. This “audio newsletter” is a small report and an audio file of me reading the report.

At the time of this writing, I have 2,251 paying members, bringing in a residual income of over $22,000 monthly! Note: The monthly small reports are only available to members for the month they are published. Whenever I publish a new report, I remove the previous one and sell it at other sites for even more profit!


Think of the possibilities here. Once you learn the system, you’ll see how easy it is to add a membership site to your small reports business to create monthly cash flow from the same set of members.

Remember what I talked about earlier, “look to repeat”.

Starting a membership site (paid audio newsletter like me) is the ultimate way to get the same set of customers to spend money with you month after month.

And here’s case study number 2…


$30,000+ in One Day Profit!

I offer a 4-week e-coaching program several times a year at SixFigureFormula.com that sells for $497.00. The curriculum for the e-coaching was originally developed as, you guessed it, a series of small reports! In my most recent e-coaching offer, I sold 61 units at $497.00 for just over $30,000 in profit!

Note: The beauty of converting small reports into an e-coaching program (which I talk about in my Small Reports Fortune™ course) is the fact that you can offer it over and over again! I plan on offering my SFF e-coaching once-per quarter this year, which should yield well over $100,000 from this ONE part of my business … and it’s already written!


Again, this isn’t something limited to ME. There’s no reason why you can’t use several of these small reports as the basis for your own e-coaching program to command premium prices. It’s part of the highly lucrative “phase six”!

And every bit of this requires that you write no more than 7-15 pages of content at a time. That’s the beauty of the way I have it set up. It requires very little time or effort in creating the content for this business.

No more getting bogged down trying to write hundreds of pages!

Like I said, it’s all about leveraging your assets.

And that’s all about learning the system.

After analysing, tweaking, and improving what I’ve done over the past six years, I’ve been able to establish a unique set of “phases” that will allow you to take your “small reports” business to the $100,000 / year level and beyond.

While I’ve shared bits and pieces of this before – and have explained it privately to some clients – I’ve never made this 6-phase plan available publicly.

Until now. .

If you purchase Small Reports Fortune™ you’ll get a first look at a very unique business model in that it’s relatively easy-to-do, while possessing the potential to be a very lucrative revenue generator for anyone who makes it to phase #6.

Note: Let me stress that during all that I share in the 23 pages of “Six Phases To Six Figures” all you need to do is create ONE small report per MONTH for 12 months to get to phase #6! (If you create more than one small report you can get to phase #6 much faster!)

I have put together a systematic “six-phase” approach to building an information empire with 7-15 page small reports that teaches you to…

Easily crank out high-demand, moneymaking small reports on your first day!

Start from scratch today and actually be making money in your first week!

Turn tiny, 7-15 page reports into a $100,000+ business in your first year!

Up until this point, I’ve told you a lot of WHAT to (and a little bit of HOW to do it).

Just as a quick recap, here are the five steps…

S – SELECT a market.

M – MEASURE interest.

A – AUTHOR a report.

L – LOOK to repeat.

L – LEVERAGE your assets.

You can ignore what I’m about to share with you and you’d already have a great plan in mind to build your business around. I mean, those five steps are what it’s all about in this information business.

Of course, that would leave a lot for you to figure out on your own, as far as “filling in the blanks”.

That’s why I strongly recommend Small Reports Fortune™.

In the course, I go into great detail on HOW to do it. Everything from start to finish. And when I say “everything”, I mean “everything”. I’m talking how to start from absolutely zero and set this thing up.

Here’s what one recent customer said about the in-depth details of the course…

Hi Jimmy, I have just finished my first reading of “How To Make A Small Fortune Online With Small Reports” having purchased it yesterday.

I would like to thank you for the quality and comprehensiveness of the publication – it just seems so complete in every sense – yet it is written at a level that even I as a computer novice and a complete internet newbie can understand and take action with.

I have spent many hundreds of pounds on other products and whilst many of them have been good they all seem to be written by people who seem to have forgotten what it was like to be starting at the beginning. They often have annoying and very frustrating gaps in the “how to” bits which means it is difficult to move on easily and can be so demoralising. Not so with this product (and all it’s bonus elements) and for the first time I really believe I have a business blueprint that will not only work but that I can actually take and use immediately.

My best wishes to you,

Jeff Benson


That’s unsolicited, folks. I didn’t ask him to send me a testimonial, he felt compelled to do so after seeing what you’re about to see if you order the course.

Listen, I won’t re-state what’s already mentioned at the site. And I won’t try any psychological marketing mind tricks to try to convince you to take a closer look.

I’ll just tell you this: in 7 days from right now you can be making money with this system.

That’s it. That’s my “call to action”. Check it out, don’t check it out, it’s up to you.

Click Here to visit the site and learn more

I hope you’ve found this report useful and look forward to adding your name to my testimonials page after you’ve ordered, applied and profited from the course!

God bless,

Jimmy D. Brown

Publisher, List And Traffic™

P.S. I forgot to mention this earlier, but I’ve included “The 7-Day Checklist For Creating A Small Report”. In this 16-page bonus report, you’ll get a systematic checklist broken down into daily activities for you to complete.

Assignments appear in chronological order, completely cover the entire process of creating a small report from start to finish and refer to specific pages of the main manual and bonuses to provide complete, detailed instructions for completing each assignment. 

Are you looking for way to potentially make hundreds of thousands of dollars from your own online business? Most people today have at least thought about how they could make money by having a business online. Download this free report “How To Build A Six-Figure Online Business With Information Products!” (Made Simple!)

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